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Magic Words

February 21, 2015 4 Comments

Words make things happen. In most cultures spoken ceremonies are repeated verbatim purposefully.  The sacred nature of both written and spoken language is celebrated around the world.  The Torah, Koran, and Bible are viewed as sacred texts to be studied, read and taught.  Art depicting religious stories was used to teach in the times before reading was common.  Art and design of a religious nature is preserved to demonstrate to future generations the devotion the ancestors had to their beliefs.  Sites that are sacred to people for thousands of years become inundated with the energy of pilgrims and believers who have visited throughout history.

In the fast paced and highly saturated language designed to sell products we experience subliminal suggestions buried beneath images and characters.  Appeals contain images and voices that speak to our deep unconscious.  The investment and energy required to sell Coca Cola around the world now is probably greater than investments in creating sacred art and literature.  Political campaigns burn resources and overwhelm the public awareness.  Messages bombard the audio and the visual landscapes.  The plentiful access to information is both miraculous and sinister.  The power of the published word, once reserved for exclusive use by a small group, has been granted to a much wider population.  This expansion has created a deluge of spoken and written language available in the blink of an eye on the internet.  The cascade of words never ends.

I think it is important to remember that everything we read, write, say, hear, and repeat (or retweet) is power. How do you filter the words you give and receive?  I limit the number of ads I see by not watching much commercial television.  I don’t buy magazines, and rarely buy papers.  Most marketing messages reach me by internet.  This makes it simple to delete, unsubscribe, block many of the unwanted communications.  The companies that continue to fill my mailbox with catalogs after I ask them to stop sending them invoke my ire.  I decide they are too rude to have my business if they will not manage one simple customer service request to stop bombarding me with glossy paper.  The world has changed, and so should the unwanted advertisers who think they are reaching me by mail.

Lately I have discovered the vast selection of poetry available free on-line.  This filter, which includes several apps for my phone and the voca library, has changed the kind of words I receive on a regular basis. The essence of the poets who crafted those words is portrayed in print and audio.  I am making the acquaintance on-line of poets writing now that I like to read.  It is fun to be able to comment in real-time on a poet’s blog.  By shifting my attention to poems and the use of words to capture time I am pleased to report that my own world is richer and more creative.  Words are magical, indeed.  My magic words for the year 2015, patience, persistence, and poetry are proving to have the ability to open new realities to me.  The are providing a portal into a place of poets, and are just the medicine I needed.  Do you believe in magic words, gentle reader?



Regular Guy Archetype

February 25, 2013 2 Comments


Everyman, also known as the regular guy, is one of the archetypes in Carl Jung’s core breakdown.  The primary goal of this player in the personality is to be accepted. Blending in, not standing out, is the way the regular guy relates to society. Ad companies use this profiling to create messages that they hope will reach the market of choice. To be desirable to a regular guy a product needs to show that everyone uses it. The most common experience is the target.

This player has much in common with the orphan child archetype, having similar needs and fears.  This personality will forfeit much in order to feel like a part of something.  After finding the fold in which to fit, they often find it unrewarding and not what they had hoped it would be.  The irony of seeking  approval from others by being like them is that your own desires may never be made clear.  If standing out in a crowd is your worst fear, your own dreams (and personality) may forever remain a mystery to you.

I do not respond well to messages aimed at Everyman.  They have a negative effect by showing me that everyone is doing something.  I recoil from that.  A Eurofriend said this week she does not understand Oprah, the American phenomena.  I tweeted her that Oprah is everywoman, as a joke.  But, in truth, Oprah does market herself as everywoman (who can afford to buy $900 blouses).  That is pretty ironic in itself, that her favorite things are out of range in price for most of her audience. She makes many feel like they are a part of her network, even if she is really the queen.

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