mermaidcamp
Keeping current in wellness, in and out of the water
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Tony Hsieh of Zappos
On my recent tour of Zappos headquarters in Henderson NV I was treated to a glimpse of Tony Hsieh himself. As I departed with my shuttle driver for the ride back to town he was entering the building I was exiting. I stared for a moment to make sure he was himself. I had a fleeting question in my mind about the possibility that a hologram of Tony is somehow implanted into each person’s visit, but they are all prerecorded and projected on a green screen or something. He was low key, in jeans, and moving along with purpose. He did have the presence of mind not to be sitting in his desk when the tour comes along, but I was very excited to see him. It is hard to describe the way I think of his celebrity and my connection to it. I have been a shoe lover forever, but this is so much more than just shoes.
I admire him for his mastery of alchemy in capitalism. I admire his good taste and his smart choices. Moving the headquarters to the former Las Vegas City Hall is an example of upcycling that makes my heart beat faster. He has a strong agenda to grow his culture and provide right livelihood for his employees. The company and all of the customers who shop there are the major lucky beneficiaries of his vision of business. I love the way they completely make obvious how the culture works, how it remains strong, and how it serves all involved.
The merging of the senses is a process and a practice. To create an artist or inventor can call on all the senses and blend the associations into new meaning. You may be synesthetic in certain parts of you life, such as personal fashion or cuisine. I make an attempt to both try new experiences and blend all the sensory information into art. My artistic sense was inspired long ago by my design teacher, Max Gottschalk, who began the semester with a lecture about designing your life. I also hung out with Max later in his life and had the pleasure of doing some major synesthesia with him when he was 92 and pretty far out there. At that time he used to refer to “sonic water” when we were in the water. I questioned him thoroughly about this sonic water, but he provided little detail. I still wonder about that.
I went to Las Vegas to tour Zappos headquarters recently. My goals were entirely fulfilled on the tour. In order to get there I flew to Vegas, stayed at a big casino hotel, and coincidentally went to a fashion show. I flew home after a little more than 24 hours, but the tightly scheduled events, including the Mormons on the plane ride back, have all become one big circus in my mind. Without intending to do so, I created the circumstances that are perfect for synesthetic problem solving. I left with a design in my head for a very important event I had been planning for ages. The juxtaposition of over the top Bellagio surroundings, Zappo’s over the top customer service, and clothing designer Joey Galon’s over the top evening gowns have all merged in my creative process to outline the best little mermaid bat mitzvah after party ever attempted.
I am on a mission to create for my 13 year old friend Mollie a party that expresses her own creativity and that of a few of her close friends. With the date is closing in, and I had no real plan to pull this whole idea into shape. I have given her a sewing machine, a 20 minute sewing lesson, and some prom dresses. Thanks to the various senses that merged the Las Vegas experience for me, we now know what we are going to do!!! Mollie will assemble the girls and fit them into the dresses they like best. She will cut off the bottom of the dress and we will retrofit them all to be mermaid dresses. Some individual craft work on the bottom of each dress will make each an individual and unique piece of art. I always like to put lessons inside a fun project because that inspires me. I believe I can deliver sewing and fashion design lessons from the upcycle perspective to some unsuspecting young ladies.