Iora Health, the Zappos of Primary Care

October 22, 2015 — 6 Comments

I am in luck that a new model for Medicare patients has come to my neighborhood.  Today Iora Primary Care opened a new practice very close to my home.  My health insurance agent told me about this new practice that operates in a revolutionary way.  I was invited to the ribbon cutting this morning that was well attended and very festive.  Dr. Rushika Fernandopulle and some of the senior staff of the company flew out to Tucson from Boston, the site of the home office.  The day had started with a heavy downpour and thunderstorm, but the weather cleared in time for an excellent party, some brief speeches, an official proclamation by the mayor of Tucson, and a ceremonial ribbon cutting to launch the business.  A fine time was had by all.  I sat down with Dr. Fernandopulle later this afternoon to learn more about our new local health care option.  He has some great ideas.

His model was born partly from frustration in his American practice of primary care and partly from experience working around the world.  By observing what works well with low or no tech he has crafted a system that takes advantage of good relationships first.  The team approach makes the best use of both the patient and the doctor’s time.  The office has a casual feel to it, and all the employees I met are enthusiastic about their jobs.  I think Rushika is right that the synergy of culture is what distinguishes this medical practice from all others.  I am very pleased to be given this choice for my Medicare coverage.

Rushika

Julie

healthy spread