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Iora Health, the Zappos of Primary Care

October 22, 2015 , , , ,

I am in luck that a new model for Medicare patients has come to my neighborhood.  Today Iora Primary Care opened a new practice very close to my home.  My health insurance agent told me about this new practice that operates in a revolutionary way.  I was invited to the ribbon cutting this morning that was well attended and very festive.  Dr. Rushika Fernandopulle and some of the senior staff of the company flew out to Tucson from Boston, the site of the home office.  The day had started with a heavy downpour and thunderstorm, but the weather cleared in time for an excellent party, some brief speeches, an official proclamation by the mayor of Tucson, and a ceremonial ribbon cutting to launch the business.  A fine time was had by all.  I sat down with Dr. Fernandopulle later this afternoon to learn more about our new local health care option.  He has some great ideas.

His model was born partly from frustration in his American practice of primary care and partly from experience working around the world.  By observing what works well with low or no tech he has crafted a system that takes advantage of good relationships first.  The team approach makes the best use of both the patient and the doctor’s time.  The office has a casual feel to it, and all the employees I met are enthusiastic about their jobs.  I think Rushika is right that the synergy of culture is what distinguishes this medical practice from all others.  I am very pleased to be given this choice for my Medicare coverage.





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I love new platforms and ways to help people understand/obtain/work with healthcare. Too often it’s hard than it has to be!
Great interview Pam!


Stevie Wilson (@LAStory)

October 23, 2015



Pamela Morse

October 24, 2015

4 notes

  1. from Pamela Morse ‏@Spafloating Iora Hea | MYAN reblogged this and added:

    […] Pamela Morse ‏@Spafloating Iora Health, the Zappos of Primary Care … […]


  2. My Very Own Medicare Paraclete | mermaidcamp reblogged this and added:

    […] to make it into Medicare. I have expert guidance and very good luck in my choice of providers. Iora Primary Care recently opened very near my home.  I will go to my first appointment next week, but yesterday I […]


  3. My Medicare Miracle | mermaidcamp reblogged this and added:

    […] chunk of cash each month. I shopped and researched wildly reaching the conclusion that the new Iora Primary Care is right for me.  I am signed up with Humana on a Medicare Advantage plan that costs me nothing […]


  4. Navigating Health Care | mermaidcamp reblogged this and added:

    […] me to the plan that works best for me.  I am extremely pleased with my coverage and my care at iora primary care.  Karyn is such a star Medicare expert that I carry her cards with me to pass out when I meet […]


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